Maghalie’s Pro Team Collection was designed to reflect the range of emotions athletes go through while racing. I led the end-to-end creative strategy and execution of the omni-channel campaign.

• Hero campaign video & photo

• ‘Emotions of Racing’ podcast series where each episode focused on exploring a single emotion with a different athlete

• feature page on rapha.cc which functioned as a destination to host the campaign narrative, all the podcasts, and product for sale.

Campaign drove 200k direct visits to rapha feature page & Sold out collection.

CONTRIBUTIONS
End-to-End Creative Strategy
Brand Narrative Director
Creative Direction for all Campaign Photo & Video
Producer
GTM

Collaborators
Video Edit: Starch Creative
Podcast series: Fevertalk