For the Grand-opening moment of the Rapha Austin Pop-up, I led the creative strategy and direction of this collaborative art-show which celebrated Austin’s vibrant creative and cycling community.

Bringing together Austin photographer Gideon Tsang & artist Will Bryant. Gideon shot a photo series that captured the iconic looks of cycling Austin & will painted over top of these images, as he does to many buildings and products in Austin.

DJ, local beer, a community ride to visit locations the images were shot, etc.. Rapha celebrated the community big and in turn was welcomed into Austin with open arms.

CONTRIBUTIONS
Pop-up Launch Creative Strategy
Creative Direction
Event Management