A Rapha film about overcoming the mental health and physical challenges of injury using the bicycle, featuring Pro Snowboarder Sam Taxwood.
Bicycle Film Fest selection.
Most trafficked feature on Monster Children for a month.
Launched alongside the release of MC issue #68 which was focused on mental health - guest edited by Jonah Hill - at the same time of his movie release about mental health called “Stutz”.
Deployed as a full feature, Film & interview on Monster Children, presented by Rapha.
CONTRIBUTIONS
Brand Narrative Director
Creative Strategy
GTM & Media Placement
Collaborators
Film/Edit - Jeremy Thornburg
Photography - Jack Dawe & Bob Plumb