The Past(1)/Present(2)/Future(3) story of L39ion of Los Angeles, the most important and only black-owned team in Pro cycling.
Told through 3 product collections and 3 short consumable/sharable brand narratives.

A digital & social led campaign strategy.
Sold out all 3 collections - driving more revenue, site traffic, and social engagement than any brand campaign of the year.

CONTRIBUTIONS
Creative Director
Brand Narrative Director
Copy Writer
Producer
GTM Manager
2nd Photographer

Collaborators
Video Production & Edit: Hasel&Hasel
DP: Andric
Local Producer: Mark Alford
Photography: Alonso Tal