Explored the conversation of Faith in Sport with Rapha athlete Marquis Bowden through an omni-channel Brand Narrative created in partnership with Thereabouts.
Became the most like/engaged piece of social content Rapha ever put out.

- Podcast that dives deep
- Short Film and take-down social edits to promote the release of the podcast, tease the conversation, and drive traffic to the full feature landing page on Rapha.cc.
- Narrative Photography for website, athlete UGC, stories, emails.
- Full feature narrative hosted on Rapha.cc LINK

CONTRIBUTIONS
Brand Narrative Director
Creative Strategy
GTM

”In the life of athletes - how does one rectify the paradox between working hard to control the outcome, and having faith it’ll work out for reasons outside of their control? Marquis is grateful, oozing with contagious love, poetic, and an incredible athlete. He uses the bike to calm his mind, ease his spirit, and support his endeavor of making the US Olympic marathon team. He runs with his heart and rides for his mind. “

Collaborators
Film/podcast Writer, director, editor: Angus Morton
Athlete POV: Marquis Bowden