A Rapha film about overcoming the mental health and physical challenges of injury using the bicycle, featuring Pro Snowboarder Sam Taxwood.
Bicycle Film Fest selection.
Most trafficked feature on Monster Children for a month.
Launched alongside the release of MC issue #68 which was focused on mental health - guest edited by Jonah Hill - at the same time of his movie release about mental health called “Stutz”.
Deployed as a full feature, Film & interview on Monster Children, presented by Rapha.
CONTRIBUTIONS
Brand Narrative Director
Creative Strategy
GTM & Media Placement
Collaborators
Film/Edit - Jeremy Thornburg
Photography - Jack Dawe & Bob Plumb
A 360 degree commitment to breaking down barriers for women to have equal access to sport and be inspired/invited to participate.
Focus for this project was on branded content with 4 iconic female hockey players.
CONTRIBUTIONS
Art Direction
Photography
Collaborators
Production & Video Edit: Linden Collective
The Past(1)/Present(2)/Future(3) story of L39ion of Los Angeles, the most important and only black-owned team in Pro cycling.
Told through 3 product collections and 3 short consumable/sharable brand narratives.
A digital & social led campaign strategy.
Sold out all 3 collections - driving more revenue, site traffic, and social engagement than any brand campaign of the year.
CONTRIBUTIONS
Creative Director
Brand Narrative Director
Copy Writer
Producer
GTM Manager
2nd Photographer
Collaborators
Video Production & Edit: Hasel&Hasel
DP: Andric
Local Producer: Mark Alford
Photography: Alonso Tal
For the Grand-opening moment of the Rapha Austin Pop-up, I led the creative strategy and direction of this collaborative art-show which celebrated Austin’s vibrant creative and cycling community.
Bringing together Austin photographer Gideon Tsang & artist Will Bryant. Gideon shot a photo series that captured the iconic looks of cycling Austin & will painted over top of these images, as he does to many buildings and products in Austin.
DJ, local beer, a community ride to visit locations the images were shot, etc.. Rapha celebrated the community big and in turn was welcomed into Austin with open arms.
CONTRIBUTIONS
Pop-up Launch Creative Strategy
Creative Direction
Event Management
Explored the conversation of Faith in Sport with Rapha athlete Marquis Bowden through an omni-channel Brand Narrative created in partnership with Thereabouts.
Became the most like/engaged piece of social content Rapha ever put out.
- Podcast that dives deep
- Short Film and take-down social edits to promote the release of the podcast, tease the conversation, and drive traffic to the full feature landing page on Rapha.cc.
- Narrative Photography for website, athlete UGC, stories, emails.
- Full feature narrative hosted on Rapha.cc LINK
CONTRIBUTIONS
Brand Narrative Director
Creative Strategy
GTM
”In the life of athletes - how does one rectify the paradox between working hard to control the outcome, and having faith it’ll work out for reasons outside of their control? Marquis is grateful, oozing with contagious love, poetic, and an incredible athlete. He uses the bike to calm his mind, ease his spirit, and support his endeavor of making the US Olympic marathon team. He runs with his heart and rides for his mind. “
Collaborators
Film/podcast Writer, director, editor: Angus Morton
Athlete POV: Marquis Bowden
For the launch of RedBull Sound Select, we designed & built custom:
- Branded Speakers and Amps for Red Bull Studios LA & NYC
- Welcome Kits for each band being invited to join the Sound Select Tour
- Stage Amp and Branded elements for the Sound Select Tour.
CONTRIBUTIONS
Creative Producer
AGENCY
Roundhouse
Maghalie’s Pro Team Collection was designed to reflect the range of emotions athletes go through while racing. I led the end-to-end creative strategy and execution of the omni-channel campaign.
Hero campaign video & photo
‘Emotions of Racing’ podcast series where each episode focused on exploring a single emotion with a different athlete
feature page on rapha.cc which functioned as a destination to host the campaign narrative, all the podcasts, and product for sale.
Campaign drove 200k direct visits to rapha feature page & Sold out collection.
CONTRIBUTIONS
End-to-End Creative Strategy
Brand Narrative Director
Creative Direction for all Campaign Photo & Video
Producer
GTM
Collaborators
Video Edit: Starch Creative
Podcast series: Fevertalk
Led the Design, Fabrication & install of all POP, retail windows, and event branding to launch the Nike SB Lunar One Shot, from the agency side.
Each tier of their retail accounts, events like Tampa Am, and wear testing activations across the world.
CONTRIBUTIONS
Account Management
Creative Producer
AGENCY
SET
Built a brand & a product line around an impact reducing idea, then tried to keep up with the demand.
Afterlife MFG.co designed and manufactured functional products that gave a second life to consumer & commercial waste.
CONTRIBUTIONS: everything
- Entrepreneur
- Product Design and manufacturing
- Brand ID
- Website
- Photography
Elevated, tasteful, and aspirational Soho Club approach to cannabis extract brand.
The most advanced extract lab in Oregon at the time (which went on to be acquired), offering High-end extract products for those that live a High-end lifestyle.
Brand ID
Catalog
Website
Brand Content
Packaging
MY CONTRIBUTIONS
Creative Director
Photography
Producer
Collaborators:
Art Direction & Design: Lyndsey Faulkner
Logo: Kelso Davis
Packaging: Bethany Nyng
Made a functioning 35mm Pinhole camera using just a skateboard & it’s hardware + some glue.
Then shot a photo series with it while skating from my house to burnside skatepark.
Featured in the Ride-On Art exhibit.
The skate nut had a magnet on the back that stuck to the bearing and could be removed/replaced to function as the shutter.
Photos are just a mathmatical equation of light + perspective.
We at Rapha introduced a new Rally Format to bikepacking. An ultra-adventure with no winners, no losers, no red tape rules.. just to finish the route in 5 days - riders could shape the adventure however they wanted.
We organized the event and route, invited special guest athletes, had a welcoming party, a celebratory send-off, a checkpoint station, offered a bag transfer, and threw a warm welcome party when people arrived at the finish line.
We covered the event with elevated live coverage on social, UGC, and had a dot tracker on rapha’s website allowing people to follow participants and see content live. The coverage created the most noise in adventure cycling that week, and drove more traffic to the rapha website than anything else that month.
We followed up the activation with a full film.
Contributions:
Creative Strategy
Event Management
Photo/Video Creative Direction
GTM
Collaborators:
Film Edit: Angus Morton
Photo: Rue Kaladyte, Sean Greene, Donal Rey
Brand Identity for Cannibas company built around an approachable product offering that was centered around the feelings.
Brand ID
Product Packaging
Naming & Copy
Patterns
CONTRIBUTIONS
Creative Director
Project Manager
Collaborators
Art Direction: Hovercraft Studio
Loop was an editorial narrative pitched and created for Travel Oregon & Ural Motocycles.
Narrative was deployed as a feature on Travel Oregon’s website, made into a ‘Zine, & imagery used for Ural’s tradeshow booth.
CLIENT
Ural Motrocycles
Travel Oregon
CONTRIBUTIONS
Copy
Photography
Script Logo
‘Zine Layout Design & Producer
An era piece that takes a spin on the dogtown z-boys.
Omni-Channel Brand Narrative wrote for Camp Collective, the 70’s inspired apparel company.
It was deployed as a lookbook on their website, social media, and as a Limited edition ‘zine with Art Show opening at Up North Surf Club - Camp Collective’s newest wholesale account in Portland Oregon.
CONTRIBUTIONS
Creative Strategy
Photography
’Zine Layout design & production
Collaborators
Typography: Katie Beasley
Producer: Lisa Daugherty
